Meet the Team
Nichole MacDonald
Nichole is a founder and operator who has spent the last two decades building and scaling direct-to-consumer businesses from the ground up.
She’s launched products, built deeply engaged communities, navigated manufacturing and supply chains, led teams through growth and crisis, and learned—often the hard way—what actually works in DTC.
Her strength lies in seeing the whole board:
Brand and story
Customer psychology
Product development
Operations and systems
Long-term vision
Nichole brings clarity, honesty, and calm to complex situations—and helps founders make decisions they can stand behind.
She doesn’t believe in hustle for hustle’s sake.
She believes in building businesses that are strong, human, and real.
Kara is the operational backbone behind years of successful DTC growth.
She started as an assistant and rose into the role of Director of Operations—earning her position through capability, trust, and results. Over the past 6½ years, she has been deeply embedded in the day-to-day and long-term strategy of a fast-growing DTC brand.
Kara specializes in:
Turning chaos into systems
Translating vision into execution
Building processes that scale
Keeping teams aligned and moving
Making sure the business actually functions
She is calm, precise, and relentlessly practical—and she brings stability to environments that would otherwise buckle under growth.
Together, Nichole and Kara form a rare pairing:
Vision and operations, fully in sync.
Kara Montes
